Social Media Manager

GlobeKonect Education & Travel is a globally reputable education and travel company that is certified in the U.S, Canada, U.K, Australia and several other countries of the world. We are in search of talented, experienced and professional Social Media Manager to join our dedicated team in Lagos, Nigeria.

    Job Description  

As a Social Media Manager, you will be responsible for managing all social media accounts of the company. You will develop and implement social media strategies to coherently promote and protect our company image in order to achieve our marketing goals. Your job will also consist of creating original text and video contents, managing posts and responding to followers.

   Duties and Responsibilities

* Conduct research on current trends and audience preferences.

* Set specific objectives and report on return on investment (ROI).

* Monitor budget distribution and performance of paid ad campaigns.

* Design and implement social media strategies to align with business goals.

* Work closely with sales and marketing teams to identify opportunities for new client acquisition.

* Create original engaging content, including text posts, video and images for use on social media.

* Collaborate with colleagues from across marketing departments to ensure branding is consistent.

* Communicate with followers, respond to queries in a timely manner and monitor customer reviews.

* Manage a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising.

* Execute research and identify ways to build our brand and acquire new clients through social media.

* Suggest and implement new features to develop brand awareness, like promotions and competitions.

* Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout).

* Boost our website traffic and obtain followers and engagement in all our company social media handles.

* Promote packages, services and content over social media, in line with our brand and social media strategy.

* Meet with clients and other stakeholders such as social media influencers with the possibility of pitching potential marketing campaigns.

   Minimum Job Requirements

* Cover letter

* CV/Resume

* BSc in Marketing, Business Journalism, or Media.

* At least 3 years of experience directly related to the duties and responsibilities specified.

* Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for work experience on a year for year basis.

   Knowledge, Skills, and Abilities Required

* Analytical abilities.

* Expertise in Google Analytics.

* Experience with PPC campaigns.

* Organisational and problem solving skills.

* Proven experience as social media manager.

* Strong interpersonal and communication skills.

* Good knowledge of MS Excel and Microsoft office

* Ability to communicate fluently in English language.

* Work experience as a Social Media Manager or similar role.

* Skill in organising resources, establishing priorities, and working efficiently.

* Ability to work effectively in an ethnically diverse and international environment.

* knowledge of and an interest in the methods organisations use to promote themselves through social media.

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